I was brought into VisionShare, a SaaS-based platform enabling the secure exchange of protected health information (now Ability Networks), to build out the marketing organization and infrastructure to drive rapid growth.
The marketing organization partnered with the sales team to execute a multi-tiered acquisition campaign to capitalize on changes instituted in our industry (Medicare contracting reform and the Affordable Care Act).
By introducing disruptive technology through a geographically-targeted campaign combining traditional and digital marketing tactics – we were able to double market share in 11 months and generated over $2M in first-year revenue.
Samples from this campaign are shown on the Portfolio Samples page.
Pam Bednar 