“The sales team held Pam and her marketing organization in high regard due to taking the “old” PBS image and re-branding us in a very positive manner. She brought many ideas and processes to the company and was always professional and upbeat. Pam understands how to work in a group to get results. I would classify her as a very strategic thinker.”
Dan Paulus
VP of Sales, PBS – DTI
I’ve developed substantial content for a variety of audiences that was designed to educate, inform and engage. Most often, the point of content is to drive revenue via demand generation or customer retention strategies. As such, great content should be personalized and actionable; providing the reader with relevant information they can take action on today. […]
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Social media is a key component of my marketing strategy, especially as it relates to creating a sense of community and driving engagement. For me, this starts with a strong understanding of where you can own a category and create impact from a keyword perspective. Often, this is directly related to your positioning strategy. […]
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In the digital marketing age, public/media relations has evolved. Today’s it’s less about pitching stories to editors and more about building relationships and creditability through great writing and storytelling. At Synchrono Software, this strategy prompted editors to come to us for bylined articles, unique content for print/online placement, and requests for feeding our blog to […]
Read more“Pam combines a savvy strategic marketing perspective with a pragmatic approach. Calm, collaborative, and clear, Pam achieves strong results for organizations and teams.”
Kristie Nelson-Neuhaus
Marketing Strategist
In my experience, signing up new partners is the easy part. Driving new demand and revenue through the channel is the hard part. While at KeyedIn Solutions, one of my key initiatives was to develop their partner sales channel program from the ground up. This included outlining the partner options and revenue sharing models, developing […]
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Positioning is about how you want your brand to be perceived relative to your competition. In other words, capitalizing on what makes you unique. You want your brand values – and the emotional benefit a customer experiences when using your product – to be reflected in your positioning and vice versa. I’ve helped tired brands […]
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For me, great strategy results from a combination of psychology, researched data, and marketing savvy. I have always been fascinated with buying behavior and what motivates decision-making and have found the quickest path to growth is in establishing a deep connection to your customers. This is where the voice of the customer (VOC) and relationships […]
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Pam Bednar 