In the digital marketing age, public/media relations has evolved. Today’s it’s less about pitching stories to editors and more about building relationships and creditability through great writing and storytelling. At Synchrono Software, this strategy prompted editors to come to us for bylined articles, unique content for print/online placement, and requests for feeding our blog to […]
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Social media is a key component of my marketing strategy, especially as it relates to creating a sense of community and driving engagement. For me, this starts with a strong understanding of where you can own a category and create impact from a keyword perspective. Often, this is directly related to your positioning strategy. For […]
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In my experience, signing up new partners is the easy part. Driving new demand and revenue through the channel is the hard part. While at KeyedIn Solutions, one of my key initiatives was to develop their partner sales channel program from the ground up. This included outlining the partner options and revenue sharing models, developing […]
Read moreI deal with many marketing executives and Pam is at the top of this list of those I would gladly work with again or hire at my own company because of her strong integrity and knowledge of how to motivate others to get results. She has a deep understanding in how to create marketing strategies that are revenue-impacting and drive business objectives. Pam is an accomplished professional with special expertise in branding, marcom, public relations, marketing automation technology, social media and lead generation.
Christopher Ryan
CEO, Fusion Marketing Partners
I view marketing as a revenue-generator. As such, tools for marketing attribution and metrics monitoring are critical for assessing the value of different tactics and subsequent marketing ROI. The process of establishing the right marketing mix requires a certain degree of testing/failing/continuous improvement – and patience. I mention this because ultimately, my budget is your […]
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I view marketing as a revenue-generator. As such, tools for marketing attribution and metrics monitoring are critical for assessing the value of different tactics and subsequent marketing ROI. The process of establishing the right marketing mix requires a certain degree of testing/failing/continuous improvement – and patience. I mention this because ultimately, my budget is your […]
Read more“Pam is one of those unique individuals who understands the entire marketing process. From strategy and planning through execution. Pam knows the technologies in the marketplace and how to utilize them to digitize and automate the marketing process.”
John Maher
VP, Product Strategy
I’ve developed substantial content for a variety of audiences that was designed to educate, inform and engage. Most often, the point of content is to drive revenue via demand generation or customer retention strategies. As such, great content should be personalized and actionable; providing the reader with relevant information they can take action on today. […]
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For me, great strategy results from a combination of psychology, researched data, and marketing savvy. I have always been fascinated with buying behavior and what motivates decision-making and have found the quickest path to growth is in establishing a deep connection to your customers. This is where the voice of the customer (VOC) and relationships […]
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Positioning is about how you want your brand to be perceived relative to your competition. In other words, capitalizing on what makes you unique. You want your brand values – and the emotional benefit a customer experiences when using your product – to be reflected in your positioning and vice versa. I’ve helped tired brands […]
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Pam Bednar 