First, thanks for visiting my site. My name is Pam Bednar and I love what I do.
I specialize in helping technology companies grow by establishing a deep connection with their clients.
What’s unique about my approach is that I’ve been a software product manager leading a cross-functional team of over forty team members. I have hands-on experience in executing and leading product marketing functions as well as traditional and digital marketing communications and demand generation initiatives. Alignment between these functions – and with customer-facing teams – is paramount to successful growth strategies.
My process is to adapt the Pragmatic Software Marketing framework (roles and functions) to the organization I’m serving – and pairing that framework with the right marketing tools (martech) and resources. For me, this approach has proven to elevate the brand(s) and drive demand while enabling the ability to monitor engagement activity for continuous improvement, tracking attribution and mapping a customer’s journey.
I’ve also been directly involved in enterprise software sales. While at Publishing Business Systems (acquired by Digital Technology International), the CEO asked me to field all international inquiries to test our global reach and capabilities. I was happy to comply and now in retrospect, I’m so appreciative of this opportunity. Sitting in the sales seat provided critical experience all marketers should have. First, hearing first-hand from prospective customers about their environment, challenges and goals provided valuable insight to guide marketing messaging, persona development and strategies. Second, I gained a new-found appreciation for lengthy enterprise sales cycles – and the sales enablement tools our team needed to progress through that cycle. And yes, I sold over $5M in first-year revenue to global clients. Today, I attend as many sales calls and product demos as possible.
As a result of this experience and others, my planning approach revolves around creating a highly personalized experience that promotes progressively higher degrees of engagement. This strategy – fueled through relevant, actionable content – has produced double- and triple-digit conversion rates. And, it’s important to note that this strategy not only applies to net new customer wins, but also to existing clients. Many marketers don’t pay enough attention to customer engagement and retention strategies.
Aside from my passion for technology marketing, I spend my time on DIY projects (restoring a vintage home), catering to the whims of two demanding (but precious) Pomeranians, practicing yoga, and learning a new skill du jour (currently sewing). I reside in beautiful Minneapolis, MN and enjoy the life of four extreme seasons – and Vikings football (SKOL).
Pam Bednar 