Positioning is about how you want your brand to be perceived relative to your competition. In other words, capitalizing on what makes you unique. You want your brand values – and the emotional benefit a customer experiences when using your product – to be reflected in your positioning and vice versa.
I’ve helped tired brands reinvent themselves for future growth/expansion in crowded markets and have successfully launched several brands (companies and products) for new market entry.
Case Study: Transformational Rebrand
Review this case study to learn how a simple brand perception research study resulted in transformational change for one company. You can access the case study here.
Below are additional examples of my brand and positioning work:
Pam Bednar 