I’ve developed substantial content for a variety of audiences that was designed to educate, inform and engage. Most often, the point of content is to drive revenue via demand generation or customer retention strategies. As such, great content should be personalized and actionable; providing the reader with relevant information they can take action on today.

Personalization and engagement go hand-in-hand. In personalizing your messaging, website, papers, videos, and more to a distinct role or segment, you can expect conversion rates (engagement) to experience double-, even triple-digit growth. Here are links to some examples of content I created that produced high conversions:

VIDEO: Inventory replenishment software (eKanban)

THOUGHT-LEADERSHIP: Top Ten Trends in Demand-Driven Manufacturing

For more examples of my work, please visit the Portfolio Samples page.